By Gemma Kennedy, transformational coach.
There is a lot of confusion out there as to what transformational coaching is and what a coach actually does. While undergoing my training, for instance, some people thought I was working towards being a sports instructor (although anyone who knows me well will know that sport is really not my forte), while other others believed I was qualifying to be an agony aunt.
But seeing as ‘life coaching’ only really started as a profession in the 1980s as a follow-on from sports and business coaching, this situation is perhaps unsurprising – despite the fact that since then, it has grown into a multi-million pound industry, with around 100,000 life coaches working worldwide.
That it is an unregulated profession also means there are lots of variations on how people practise. But, according to the Animas Centre for Coaching, which is where I undertook my training, the core aim is to enable “a person, group or team to move from where they are to where they want to be, through a process of exploration and action”.
Transformational coaching helps people to identify “where they are now, what the real challenges are that need to be faced, and what mental hurdles need to be overcome. Finally, it creates clear-sighted decisions, specific plans, and committed action. All of this is achieved through a process of focused questioning, objective feedback, and powerful techniques.”
But just to be clear about it, coaching is not counselling nor is it mentoring, therapy or consultancy. It is predominantly focused on the future and can, but is not necessarily always, goal-oriented, for example, helping an individual to achieve a promotion or increase their self-esteem.
Another important thing to note about this approach is that it is non-advisory – clients are helped to find their own answers that lie within, supported in a safe, non-judgmental space by their coach.
How it works
Some coaches specialise in particular fields like executive, youth or group coaching and sometimes focus on specific niche areas such as working with mothers who are keen to rediscover themselves after having children or people who want to change careers or transition from one life stage to the next. For others, it is the way they deliver their sessions that is unique – for example, one of my trainers does so in a VW camper van, while another coach I know takes his clients for walks in nature. In other words, there will always be someone somewhere to suit your needs.
Luckily if face-to-face meetings are not possible, many coaches also offer sessions over the telephone or via Skype. A block of six to 10 sessions is usually recommended as this period allows enough time for progress to be made. These sessions may take place weekly, fortnightly or even monthly, depending on what clients want to achieve or the timeframe in which they would like to achieve it.
During the session, clients will be asked to discuss the issue they would like to tackle and a process of exploration gets underway. A simple but highly effective tool here is reflecting back to people what it is they have said using their own words. This gives them time to process what they have said and often leads to deeper levels of realisation.
In my own experience, coaching can be an almost meditative process in which you are deeply connected to yourself in a way that simply is not usual in everyday life. Things frequently emerge that you were not expecting or had not thought previously thought about.
After such sessions, I am often blown away by the sheer amount of internal knowledge I have and the answers that lie within. Knowing that these ‘lightbulb moments’ are based on my own work is incredibly empowering and provides me with agency over the action I choose moving forward.
Each new session also offers the opportunity to check on the progress that has been made towards your chosen goal – or not as the case may be. Sometimes the goal may actually change several times during the course of the journey, but this flexibility to adapt to new realisations or experiences makes the coaching process exceptionally agile.
The right chemistry
To anyone curious to give it a try, I would say “go for it!” but always ensure you do some research beforehand to find the right coach for you. Most will offer a free ‘chemistry call’, in which you provide an overview of what you would like to focus on and the coach explains how they work.
As such, I would recommend speaking to a couple of people in order to get a feel for what they offer and what particular style might suit you. Some coaches may not possess any qualifications and, although they may be good at what they do, they might combine their practice with other areas such as mentoring, consultancy or whatever.
While this is not a problem in and of itself if it works for you, it is important for both parties to be clear about expectations in order to build the necessary rapport to enable the true magic of transformational coaching to work.
As to how I first got into coaching myself, I came across it when a fellow home-educating mum was looking for clients to practice on. At that stage, I had little idea myself what coaching was or what we would be doing, but I decided to give it a go and try something new anyway.
Little did I know that the experience would be a life-changing one – both as a client and as someone embarking on the journey of becoming a coach herself. I initially started small, talking to my coach about a new business I was in the middle of setting up. For various reasons, I was experiencing blocks. But within a single session, we had a breakthrough and I was able to come up with a plan for the way forward.
Seeing how effective coaching could be, I was intrigued to use the technique on other areas of my life, including family relationships, my own self-worth and an ongoing battle with disordered eating and body image. It was in this last area where change took place in more ways than I could have imagined – and I have never looked back since.
Gem Kennedy is a Body Positive activist and transformational coach. Having started her first diet aged 10 and spent many years promising herself that this would be the year to lose weight and start living, a switch flicked in 2017 when she discovered the Body Positive and Fat Activist communities. After training as a transformational coach, she now specialises in coaching and mentoring clients both individually and in groups to help them shed the burden of today’s diet culture and feel confident enough to be in the world exactly as they are, right now.
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